Explore AI's role in digital marketing, from personalised messaging and predictive analytics to chatbots and content creation.

Explore Responsible AI with Dr Rameez Kureshi from the University of Hull and find out how you can contribute to a more ethical future. 

Explore the world of machine learning, its definition and its pivotal role in businesses.

Find out how Machine Learning can be used to solve real-world problems in our essential guide.

Why has AI become so prevalent and what are the advantages of studying an MSc in AI? Find out in our interview with Programme Director Rameez Kureshi.

Find out why job opportunities for AI specialists continue to grow. 

Find out what AI is, how it differs from human intelligence and how it impacts our daily lives.

Find out how a Master's in Artificial Intelligence (AI) can help you take advantage of the growing demand for specialists in this field.