On this MSc in Digital Transformation, you study the following compulsory modules
Disruptive Technologies and Organisational Challenges in the Digital Economy (30 credits)
You will explore how digital technologies can lead to failures and unintended consequences for organisations, but also, how technology can enable organisations to achieve a meaningful digital transformation and compete in the context of the digital economy. You will review the latest technologies, such as 3D printing, blockchain, quantum computing and artificial intelligence, and their wider implications in business and society.
You will also start to think through technology in a systems theoretical manner and develops critical thinking around digital assets. This is essential as new technologies change frequently and managers need to approach them carefully.
More critically, as businesses rely more and more on technology and the protection of digital assets becomes critical for their uninterrupted operation, you will concentrate on the cybersecurity challenges that organisations face.
Information Management and Visualisation for Business Decisions (30 credits)
You will explore information management principles in the context of business decisions, with an emphasis on information visualisation. This creates hands-on opportunities to reflect on data principles and the key distinction between data and information.
How can managers move from the different possibilities that data create in order to generate meaningful information in a business context? These explorations are done through specialised software like Tableau or Mathematica but no coding will be required.
You will take a management approach to information, so you can reflect critically on the value of data in business, understand the impact of data, and explore different forms of data manipulation and visualisation.
Customer Led Disruption in a Digital Era (30 credits)
Every single organisation is vulnerable to disruption caused by changes in the way that customers behave, what they demand and what they value. You will focus on the customer, how their behaviour is increasingly shaped by digital technology, and how to build deep unique insights to transform businesses and gain sustainable competitive advantage.
You will explore how innovative digital disruption is often led by customer demand and changing needs. Tools will be used to create sophisticated segmentation analysis using demographic, behavioural and psychological data, mapping customer journeys online and offline to define and develop transformative business opportunities.
You will explore the impact of online communities and key opinion leaders (including influencers) through analysis of social media, forums and dark social data. You will develop an understanding of how to analyse this data, some of which may be owned by different departments in an organisation. You will also examine some of the ethical challenges and legal frameworks which are essential in handling sensitive information.
Digital Strategy & Innovation (30 credits)
On this module, you will broaden your perspective on different types of innovation, to help you develop and evaluate digital transformation strategies. You'll examine the challenges of implementation process, including identifying stakeholders, beneficiaries and end-users of the implementation process in an organisation where complexity reigns. You will also review prominent perspectives (theories) on adoption and diffusion studies.
You will explore how organisational members make sense of digital innovation and how they can oversee the implementation and adoption of technology in a complex organisational environment. Organisations have many different stakeholders with different professional backgrounds, experiences, motivations, capabilities and underlying rationalities. How can we bring those together?
By exploring how human-machine interaction underpins the process of implementation, we can build a holistic view of a process which is absolutely vital to organisational success in the digital era.
Dissertation (60 credits)
You will undertake a research-oriented dissertation (8,000-10,0000 words) on a topic of your choice, associated with the sub-themes of the taught modules. As part of your dissertation, you will review existing and appropriate literature, select and justify a research design as well as a theoretical framework/model, collect empirical data from a business, and analyse, discuss, and present your findings.