In today's data-driven world, both HR analytics and people analytics play an integral part in shaping strategic business decisions. This blog explores both fields, highlighting their focus, tools, techniques and how each provides unique insights into workforce management and overall business performance. 

As with all forms of innovation, some do it better, quicker and more efficiently than others. In this blog, we take a look at some of the companies who are utilising people analytics to their advantage right now, as well as examples of how they’re using their people data in practice. 

Explore AI's role in digital marketing, from personalised messaging and predictive analytics to chatbots and content creation.

From the day-to-day responsibilities of an Engineering Manager, to the part they play in solving real-world problems, this guide explores everything you need to know about engineering management.

Discover the key differences between master’s and MBA studies in this comprehensive guide. 

Unlock the key skills required for success in digital transformation, an exciting industry at the forefront of integrating digital technologies into business.

At the University of Hull Online, we believe everyone has it in them to achieve extraordinary things. It just takes the right leadership, teamwork and guidance. Not many know this better than Hollie Pearne-Webb, leader of the Olympic gold-medal-winning Team GB hockey team.