Module Lead for Marketing in a Disruptive Digital Age, Global MBA
Fiona brings senior marketing expertise from a 15-year career in international marketing, managing well-known consumer brands, to the University.
Fiona's research has focused on applying marketing concepts in the context of public policy, specifically to help close digital skills gaps, mobilise social action and mobilise volunteers, and uses participatory action research to build community capacity. In addition, she is Director of Student Recruitment for Business.
Fiona holds bachelor's, master's and doctoral degrees from Oxford Brookes University and the University of Hull.
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